Note: Single-source report; awaiting corroboration.
UEFA Women's EURO 2025 set new benchmarks for women's football, breaking attendance, viewing, and digital engagement records while attracting record sponsorship. The tournament welcomed 657,291 spectators—a 14% increase from 2022—with 29 of 31 matches sold out. Average attendance reached 21,203 per match, despite smaller Swiss venues.
The UEFA Women's EURO 2025 Impact Report highlights broad influence on economic contribution, audience growth, grassroots participation, professional development, and lasting social and environmental legacy. UEFA president Aleksander Čeferin noted the continued legacy through increased participation and club engagement.
UEFA's six-year 'Unstoppable' strategy, backed by €1 billion investment, uses the Women's EURO as a benchmark for building a strong and sustainable future for women's football. Nadine Kessler, UEFA director of women's football, stated the tournament proved that showcasing women's football draws major public interest, setting a higher bar for future events.
For host nation Switzerland, the event combined sporting success with social and environmental achievements. Swiss Football Association president Peter Knäbel emphasized the goal to enhance access to football for women and girls and to create the best conditions for their development.