Note: Single-source report; awaiting corroboration.
Nissin Foods Europe has been named an official global supplier of the inaugural World Athletics Ultimate Championship, scheduled for 11–13 September 2026 in Budapest. The event will feature Olympic champions, world champions, Wanda Diamond League winners, and the year’s top-performing athletes in a three-day format concluding the global track and field season.
The championship will include 8 to 16 top-ranked athletes per discipline, with close to 400 participants from about 70 countries, competing in evening sessions with semi-finals and finals for track events, and straight finals for field events.
Olaf Buettner, CEO of Nissin Foods Europe, stated the company will supply high-quality, easy-to-prepare meals, specifically their latest Cup Noodles Soba Protein product, to support the local organizing committee’s staff and volunteers throughout the event.
Nissin Foods has received various accolades, including Top Brand awards in the dry ready-meals category from German food industry paper Lebensmittelzeitung in 2022 and 2024. Most recently, Cup Noodles Soba Protein was named “Best Introduction 2025” by Dutch food industry paper Levensmiddelenkrant. The company emphasizes quality and sustainability in its products.
The partnership between Nissin Foods and the World Athletics Ultimate Championship highlights their shared commitment to fostering connections and enabling individuals to perform at their best during this global event, which will be held every two years.