Note: Single-source report; awaiting corroboration.
Last Rep Coffee, co-founded by British athletes Jake Wightman and Zak Seddon, has been named the official global coffee supplier for the World Athletics Ultimate Championship Budapest 2026. The company will provide athlete gifting and barista services during the event, scheduled for 11-13 September 2026.
Wightman, the 2022 world 1500m champion, and Seddon, an Olympian in the 3000m steeplechase, developed their appreciation for quality coffee throughout their international athletics careers. Their company aims to offer premium beans and build a community of coffee and fitness enthusiasts.
For the Ultimate Championship, Last Rep Coffee will source its beans through KTRL, a coffee roastery based in Hungary. This supports local business and optimizes logistics for the event.
The partnership reflects the event’s effort to involve athletes in various aspects of production. Alongside Last Rep Coffee’s role, athletes such as Mondo Duplantis, Letsile Tebogo, Melissa Jefferson-Wooden, and Tara Davis-Woodhall have distinct roles connected to their unique talents within the championship.
Wightman is seeking qualification for the competition, aiming for a spot via either the Diamond League final or world ranking. Fans can track this through the Road to the Ultimate tool.